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Advertising in Modern World
Definition of advertising
Advertising planning framework
Types of media vehicles
Arens, William, and Michael Weigold. Contemporary Advertising: And Integrated Marketing Communications (2012).
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective (10th ed. 2014).
McFall, Elizabeth Rose Advertising: a cultural economy (2004), cultural and sociological approaches to advertising.
Okorie, Nelson. The Principles of Advertising: concepts and trends in advertising (2011).
Sheehan, Kim Bartel. Controversies in contemporary advertising (Sage Publications, 2013).
Number of pages: 6
Subject: Advertising activity
Font size: 14
Line spacing: 1.5
Number of notes: 1
Work uniqueness: 80% - AntiPlagiat
Number of bibliography sources: 5
Every businessman earnestly attempts to maximize his profit. To attain this goal he has to maximize sales of his goods or services. In order to ensure sustained profit he employs various marketing techniques. The most important among them are advertising, personal selling and sales promotional activities like window displays, samples, premiums, exhibitions etc.